Our online platform is extremely necessary. Our customer is potentially very busy, so late night shopping is more accessible for him. This site option is easy for any generation, and appeals to his specific lifestyle. Having a simple layout will add a lot of ease to the consumer. Our main goal within our website is to integrate between our platforms. Online will be integrated within the brick and mortar store, by putting items on "hold" for try-on for our customers so they can have quicker access to the products. Also, consumers will be able to order online with free shipping over $50, and free returns if the product does not work out. We want to make our consumer comfortable and able to conveniently shop on all platforms.