In terms of a mobile application, we are hoping to integrate our application into the everyday man's lifestyle. Being able to use the application online has an option to pick up in store, therefore the kids can easily sit in the car for less than 3 minutes, and pick up future product available. This process is more integrated. Our customer also can use the application to find items available in store to have ready to try on whenever he gets there, so he doesn’t have to spend a lot of his day working to find different products. With the EMain platform through our brick and mortar store, customers will be able to try on clothing and sizing and order through the EMain to be delivered to their doorstep the next day. Our application is going to user friendly, and able to be integrated into our customers everyday lifestyle. Mobile applications are used for convenience. We do not want our application to be complicated, or with constant pop-up ads, because we know our customer base is not entirely familiar with working online just yet as millennials are. Because this dad is so busy with kids and work and keeping the house in order, it is important to have an application intertwined within the brick and mortar store.