Our Omni-Channel Strategy is based on extreme convenience for the everyday dad, the business professional individual, and the man who handles it all. The three platforms we have chosen for success is brick and mortar, mobile application, and online. In order to reach our target market, utilizing a dynamic trio of a brick and mortar location, mobile application and online platform is crucial to the success of our company. According to Pavlika, "75% of millennial parents use their smartphones while they are out shopping in brick and mortar stores" (2017). Utilizing different platforms will build our brand image, even when our consumers are shopping. Swerdlow experimented with online, mobile application and brick and mortar and concluded that,"customers who shop in both the stores and online spend 3.5 times the average of a store-only customer" (2013). Having a presence online and in-person can shape the customer relationships we have, and build our brand image with big change.